Unpack Series 2
From Searching to Asking: How AI Collapses Discovery, Decision, and Purchase
Now’s the time to Unpack the new customer journey to help brand and commerce leaders understand how it is being reprogrammed by AI — not through hype, but through the practical systems that now sit between intent and action.
This session plans on giving a real-world view of how discovery, data, and transaction are being rebuilt by AI systems.
Agenda
December 9th, 5pm ET (104 West 40th Street, New York, NY 10018)
Networking and Light Bites: 5-5.45pm
Panel Discussion: 5.45pm - 6.45pm
Networking and closing: 6.45pm - 8pm
Reserve your spot via Eventbrite.
To join online, register to the Teams Webinar.
Event Overview
Every brand is starting to feel it; the quiet rewiring of how people find, evaluate, and buy. Search is becoming a conversation and discovery is moving from exploration to guided recommendation. Commerce is collapsing into single, predictive moments. The familiar funnel is still there, but it’s flattening fast.
We’ll explore how those shifts are beginning to reshape the consumer journey, from discovery and e-commerce to experience design and data strategy. What happens when your customer doesn’t search but asks? When the buying moment happens inside a model, not a store? And when the data that describes your audience starts training the systems that mediate them?
Designed for brand and marketing leaders, this conversation brings together builders and strategists working at the edge of these changes, to separate hype from signal, and to start mapping what an AI-shaped journey really means for acquisition, loyalty, and brand visibility in the years ahead.